Identity design for Cubo, an young and ambitions logistic company based in England. The philosophy of the brand is based on three values: calculation, transportation, monitoring. Company has the complex approach in the solution of logistic tasks and a wide range of transportation solutions. The main task was to create a modern and recognizable identity. Logotype is a combination of recognizable image of box (as a symbol of goods), and «cubed» formula (as a symbol of three corporate values and high quality of service), where box plays index role. The simplicity and universality of corporate identity give wide opportunities to promote the brand in easy and effective way.