Identity design always needs a huge portion of inspiration. This project has visual roots in art of Russian posters. Pure typographic solutions and bright accents make design clear and easy to understand. The whole identity is build up on the harmony and intrigue between black and colorful shapes. The logo is a composition of letters and lines, letterforms and spaces play an equal role in the logotype. Business cards, catalogue, poster and flyer: all the elements have the same style. Identity has the same roots as the logo and based on the same conception. In fact the design of the each element is continuation of the logo.