Nowadays navigation in the megalopolis is as difficult as necessary. Every citizen who faces this problem would be happy to find easy and updated solution. Milano is a great thing to be in touch, and not get lost among crowds of places, roads, streets and events. That is why were decided to create as bright identity as possible. Corporate identity represents the company as modern solution in navigation services and social life. All elements of identity were created to support the main corporate idea. In result we get identity-navigation which operates navigation elements, colors and other stuff. Contrast colors and elements provide fine communicative design. So the navigation seems to be a play, where we used green and magenta as symbols of “stop” and “go” colors. All the elements of corporate identity have different orientation to support
idea of active moving in the play. There lots of forms and logo transformations. All the identity shows the rhythm of the city life, breathtaking and emotional.