Niton is a serious branding according to the task. Blue colors provide association not only with blue gas fuel but also with corporate values as reliability, honesty, confidence, intelligence. Logotype and the whole style is strict and solid these provides better attitude and easy understanding. The main criteria were clearness, which provides trust between the audience. Any element from the Annual report to business card keeps the same sense. The mixture of confident colors and strict geometric elements helps to create serious identity.