Logo design and branding need to have a strong base, conception and it is necessary to use the power of the word. When it is possible to put deep sense or second meanings in the name of the brand it is always a plus. Idea for logo comes right with the name and had been developed gradually. The main idea was in visualization the word itself. For this aim the element was created. First element symbolize lighting projector. This detail is a part of every party you can see it nearly everywhere. By the way, projector in a figurative sense can illuminate any event and turn it into sensation. So this way the logo and identity consist of parts and details each of it has its own meaning and place. There are parts of word, graphic elements, each of it has its place and order. This harmony of small forms and great ideas lives in identity.
The key of understanding corporative style lies in the logo conception.